Media Marketing and Media Relations – state exam questions for the Bachelor's study program . KERIN, R. A., PETERSON, R. A.: Strategic Marketing Problems: Cases and. Comments. 12th Ed. Boston : Pearson Prentice Hall, 2010. 708 p. VZME_Media-Marketing-and-Media-Relations-ENG_final.pdf

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Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.

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